Burger King has set a target of a 50% meat-free menu by 2030. However, the chain’s decision to turn its Leicester Square branch vegan has caused some controversy.
In the US, Burger King has been offering a different vegetable burger made by Impossible Foods. The patty for the Rebel Whopper is made of soy, wheat, vegetable oil, and spices. The sandwich, though, is not vegan, as it still uses egg-based mayonnaise and is cooked on the same grills as meat products.
Burger King is launching a plant-based version of its Whopper in the UK, but vegans and vegetarians won’t be able to enjoy the new burger. The Rebel Whopper, which is made from soy, is not
Burger King has been banned from showing adverts suggesting its Rebel Whopper is vegan -friendly. After receiving 10 complaints, the Advertising Standards Authority (ASA) ruled that the fast food chain’s claim that the burger is “100% Whopper, no beef” could be understood to mean it did not contain animal products, but the burger is in
Burger King has offered a veggie burger for years. But the difference between the veggie option and the new no-meat Whopper may be that meat-eaters are more willing to try it.
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